SoloStore → Sellfy alternative
Sellfy's 0% transaction fee is real, but it comes with a ceiling: every plan limits how much you are allowed to sell in a year. SoloStore has no ceiling, and no monthly bill to raise.
Short answer: below your plan's cap, Sellfy's 0% really is 0% — both sides pay Stripe the same 2.9% + 30¢, so fees are not the argument here. Two other things are. Sellfy prices you on how much you sell — $10k a year on Starter, $50k on Business, $200k on Premium — and past the cap you either move up a plan or pay a 2% overage. And it has no course player and no community: it delivers files. SoloStore is $497 once with no cap and both built in — you are ahead of Business in about ten months, and over five years it is $917 against $3,540.
Every plan caps annual sales — $10k, then $50k, then $200k. A good year is what pushes you into the next price.
Cross the limit and Sellfy expects you to upgrade. If you do not, it may charge a 2% overage fee on the revenue above it — so the 0% has a ceiling written into it.
No course player, no lessons or modules, no progress tracking, no member community. Sellfy hands over a download or a video stream, which is a different job from teaching.
Every number below came off the vendor's own pricing page, checked 15 August 2026.
| Sellfy Business | SoloStore | |
|---|---|---|
| What you pay | $59/mo billed annually (Business) | $497 once |
| Year one | $708 | $581 |
| Every year after | $708 | $84 hosting |
| Platform cut of each sale | 0% — up to your plan's cap | 0% — always |
| Annual sales cap | $10k · $50k · $200k by plan | none |
| If you sell past the cap | upgrade, or a 2% overage fee | nothing to sell past |
| What comes off a sale | Stripe or PayPal, 2.9% + 30¢ | Stripe's 2.9% + 30¢, paid to Stripe |
| Largest file you can sell | 10GB · 15GB · 20GB by plan | your own Bunny storage |
| Courses with lessons & progress | No | built in |
| Members' community | No | built in |
| Order bumps & one-click upsells | post-checkout upsell, Business and up | order bump, upsell and down-sell |
| Built-in email marketing | yes — 2,000 to 50,000 credits/mo | no — connects to Kit |
| Affiliate program | Business and Premium | built in (beta) |
| Print on demand & merch | Yes | No |
| Physical products | Yes | No |
| Money lands in your own Stripe | Yes | Yes |
| You can host it yourself | No | Yes |
| You own the software | No | Yes |
| Five-year total | $3,540 on Business | $917 |
Sellfy figures are public list prices from sellfy.com/pricing, checked 15 August 2026. SoloStore's total is the one-time licence plus about $7 a month of self-hosting (Railway and Bunny, paid direct). Stripe's processing fee applies on both sides and is excluded.
A comparison page that only flatters itself is an advert. Here is where Sellfy wins.
Stay on Sellfy if merch and print on demand are part of the business, if you sell physical products, or if you are comfortably under the $10k Starter cap and happy there. This page is for the creator selling courses and memberships who has noticed that the bill goes up as the business does.
Two services, no markup, nothing paid to us — and a five-minute setup with no code and no terminal.
Not sure what self-hosting means in practice? Watch the five-minute setup video — it is the entire process, start to finish.
Other questions? Shoot me an email — matt@mattgiaro.com