SoloStore → FunnelKit alternative
FunnelKit builds excellent funnels — on top of WordPress, WooCommerce, a host, and whatever plugins you add for courses and community. SoloStore is one application with all of it already inside, bought once.
Be honest about this one: FunnelKit costs less than SoloStore in year one and its funnel builder is genuinely excellent. It is also a WooCommerce plugin — WordPress, WooCommerce and a host come first, and courses and community are separate plugins on top. SoloStore is a single application with funnels, courses, community and checkout already in it, for $497 once. If you already run WooCommerce, FunnelKit is probably the right call. If you do not, you would be assembling a stack to get where SoloStore starts.
FunnelKit is a WooCommerce plugin. WordPress, WooCommerce and a host come first — and keeping those three working together is not FunnelKit's job.
There is no course player and no community here. Those are more plugins, more licences and more things to update.
Basic is $99.50 to start and $129 to renew; Plus is $179.50 then $299. Annual, indefinitely, for every plugin in the stack.
Every number below came off the vendor's own pricing page, checked 5 August 2026.
| FunnelKit Plus | SoloStore | |
|---|---|---|
| What you pay | $179.50 year one, $299 after (Plus) | $497 once |
| Renews every year | yes, at the full price | no — one payment |
| Needs WordPress + WooCommerce | yes — both, plus a host | no — one app |
| Courses & lessons | no — a separate plugin | yes — built in |
| Members' community | no — a separate plugin | yes — built in |
| Five-year licence cost | $1,376 on Plus | $497 once |
| What you keep updated | WordPress, WooCommerce, FunnelKit and the rest | one application |
| Runs on hosting you control | Yes | Yes |
| Checkout, order bumps & upsells | Yes | Yes |
| A/B testing on funnels | Yes | No |
| Built-in broadcast email | Yes | connects to Kit |
| Payments through your own Stripe | Yes | Yes |
| Five-year total | $1,376 + WordPress hosting | $917 |
FunnelKit figures are public list prices from funnelkit.com/pricing, checked 5 August 2026. SoloStore's total is the one-time licence plus about $7 a month of self-hosting (Railway and Bunny, paid direct). Stripe's processing fee applies on both sides and is excluded.
A comparison page that only flatters itself is an advert. Here is where FunnelKit wins.
Stay with FunnelKit if you already run WordPress and WooCommerce and are happy maintaining them, or if deep A/B testing on your checkout is the lever you actually pull. This page is for the creator who wants funnels, courses and community without first becoming a WordPress administrator.
Two services, no markup, nothing paid to us — and a five-minute setup with no code and no terminal.
Not sure what self-hosting means in practice? Watch the five-minute setup video — it is the entire process, start to finish.
Other questions? Shoot me an email — matt@mattgiaro.com