SoloStore → GoHighLevel alternative
HighLevel is a fine agency CRM and an enormous amount of machinery to run one course business. SoloStore does the creator half — funnels, courses, community, checkout — for a one-time $497.
Be careful with this comparison. GoHighLevel is an agency platform: sub-accounts, CRM pipelines, SMS and calls, white-label SaaS mode. SoloStore does none of that and is not trying to. If you bought HighLevel to sell your own courses and found yourself administering a CRM, this is the smaller tool. If you resell it to clients, stay where you are.
Starter is $97/mo for three sub-accounts. Unlimited is $297/mo. You are paying for client seats you do not have.
Phone numbers, SMS, email sends and AI usage are billed on top of the subscription. Agencies rebill it; a solo creator just pays it.
Pipelines, calendars, reputation management, white-label SaaS mode — powerful for an agency, overhead for one person with a course.
Every number below came off the vendor's own pricing page, checked 5 August 2026.
| HighLevel Starter | SoloStore | |
|---|---|---|
| What you pay | $97/mo (Starter) | $497 once |
| Year one | $1,164 + usage | $581 |
| Every year after | $1,164 + usage | $84 hosting |
| Usage charges on top | SMS, calls, email, AI | none |
| Payments run through | Your own Stripe | Your own Stripe account |
| You can host it yourself | No | Yes |
| Courses & memberships | Yes | Yes |
| Community | Yes | Yes |
| CRM pipelines | Yes | No |
| SMS & phone calls | Yes | No |
| Client sub-accounts / white-label | Yes | No |
| Five-year total | $5,820 + usage | $917 |
GoHighLevel figures are public list prices from www.gohighlevel.com/pricing, checked 5 August 2026. SoloStore's total is the one-time licence plus about $7 a month of self-hosting (Railway and Bunny, paid direct). Stripe's processing fee applies on both sides and is excluded.
A comparison page that only flatters itself is an advert. Here is where GoHighLevel wins.
Stay on GoHighLevel if you run an agency, resell the platform, or need SMS and pipelines. This page is only for the solo creator who bought HighLevel to sell a course and ended up administering a CRM for $97 a month.
Two services, no markup, nothing paid to us — and a five-minute setup with no code and no terminal.
Not sure what self-hosting means in practice? Watch the five-minute setup video — it is the entire process, start to finish.
Other questions? Shoot me an email — matt@mattgiaro.com